The Process

The process is more important than the finished product.

The finished product is simply the outcome — the real value lives in the thinking, experimentation, and decision-making that lead up to it. My process is iterative, observant, and constantly evolving, shaped as much by lived experience as by formal design work.

Trend Acquisition

As a designer, the work is never finished. I’m always observing, collecting, and learning — treating everyday life as a continuous source of inspiration. Travel, design events, vehicle culture, architecture, materials, and craftsmanship all feed into this process. I believe every moment presents an opportunity to identify emerging ideas and bring creativity into the world, whether intentionally or subconsciously.

Finding the Common Thread

Once trends are identified, I begin looking for patterns. This is where intuition meets analysis. I search for recurring themes across color, typography, texture, form, finish techniques, materials, and visual language. By isolating what consistently appears — and just as importantly, what doesn’t — I can distill broad inspiration into a focused, intentional direction.

Building the Blueprint

Strong design doesn’t happen without structure. With the common threads identified, I begin building a framework — a blueprint that establishes hierarchy, balance, and harmony. This stage defines how individual elements relate to one another and ensures the concept is grounded, cohesive, and scalable before execution ever begins.

Go Time

With a clear foundation in place, it’s time to make. This is where ideas transition from abstract to tangible — pen to paper, screen to prototype, concept to reality. The groundwork allows me to move quickly and confidently, knowing each decision is supported by a thoughtful process rather than guesswork.